By the way, if you’ve tried the sandwich, let me know.
By the way, if you’ve tried the sandwich, let me know.
He also sounds whiny. Sure, it’s a valuable, rare car that looks great and is probably fun to drive around in, but it’s just a car. It’s horrible that it was stolen, but he still has a lot of other things going very well in his life, such as his career, and he seems to have a nice family. He didn’t mention any of that or what he’s grateful for; he just complained.
Also, why did he go to the media with his problem? He probably complained to friends and coworkers about what happened, which is understandable, yet going to the media is making him seem even more of a whiner.
All right, you might not be falling off your chair laughing, but at least they tried. There are 10 jokes there, plus the ones in the comments section, so I’m sure you’ll find something you’ll like.
As you know, “laughs” is a part of my blog’s title, so it’s obvious that I love comedy. I’ve been a clown, have done stand up, and have also taken Second City classes (which have helped my speaking engagements, too). I’m always looking to have a laugh after a long workweek, and I used to watch Saturday Night Live often. But not anymore.
A lot of people watch it, and lots of people have tuned in to that show for years, so SNL must be doing something right…right? Wrong. It’s just not funny anymore, which is too bad because they’re on a big network with a long history. But SNL has lost its heart and the essence of what made it funny.
So what’s funny, you ask? I like Newsbusters. Sure, they’re mostly a news site that has a lot of facts and figures, but they know how to make news funny, not stuffy or stale. Which is what SNL is: stuffy, stale, and dead. That show should learn from their older episodes to find out what funny and fresh look like.
Below is the latest Newsbusters video. It just goes to show that online video is 10 times funnier than what we can find on TV.
Another father who works in another office in my building shared how the night before Christmas his son wanted evidence that Santa really does come down the chimney, drop off presents and eat the cookies and milk left for him. Seemed like a normal discussion, until the boy wanted his dad to set up a camera and leave it recording so the boy could see Santa’s legs dangle as he came down and did his job. I thought, “Wow, how does dad get past this one?”So I asked the father to explain.
He said that he told the son that Santa was super fast and that the camera could not catch him in action. Thenhis son asked about at least being able to see the dust from the chimney and being able to see him eat the cookies (Now that I think about it, cookies explain how Santa runs an impossible marathon around the world in less that 24 hours and still stays chubby.)
While I let this father off the hook with his weak explanations to his son, it did remind me about how when a client is thinking about releasing information that is not really true, you either stop the lie from starting, or create more lies to cover your tracks. And in some cases you have to cover your tracks because your spokesperson is clueless when it comes to understanding what to say to the public (See former BP chairman Tony Hayward during the gulf oil disaster).
Yes, over the years, some clients have asked me to lie. Sometimes it seemed as “innocent” as not wanting to speak to a reporter and they wanted me to say that they were out of the country, and sometimes it was providing information to the press that wasnot a bold face lie, but rather misleading information. In my book, misleading information is a half truth, and a half truth is not truth. Sort of like saying, 10 gallons of water is pure, but it has a teaspoon of salt in it, so it’s still really pure because is it’s so little salt. Bottom-line: the water is not pure.
When I grew up my parents wanted me to believe in Santa. I too even left out cookies and milk (that I assume my parents took since we didn’t have mice). So now, what about my daughters who are 2-years and seven weeks old? I want them to know the truth and be able to defend it even with peer pressure they might face, at the same time be respectful of why others believe in Santa. Maybe I’ll just give them each a Flip camera and they can see for themselves.
1. A reputation is connected to a company’s character: Character is who you are when nobody is looking. Business that create a culture where employees can admit mistakes to management and to the customers, will come out ahead in the reputation game. We all make mistakes, the key is how quickly we address them and how we go about correcting the matter above the call of duty.
2. Character is connected to consistency: What you do repeatedly is how you are remembered over time. Do you avoid making the same mistake more than a few times? Does you company empower employees to make reputation-saving decisions on their own? One time I was in Trader Joe’s and the peanut butter rung up with the wrong price. The cashier took my word for it that it was wrong and decided to not charge me for the bread I was buying. Their marketing about being a great place to shop connects with great service (and trust in the customers) from the employees.
3. Consistency will always get you better “rankings” online and offline: While the Internet has become the choice for many to evaluate a product or service, getting positive reviews with traditional word of mouth trumps all else. When you’re at a restaurant checking email on your Blackberry and someone is doing the same on their Droid, any comparison with intuitive features shared in-person and then verified online will be a powerful brand and reputation builder.
As a practical matter, some companies know how to “work the Internet” system to get better rankings with the SEO strategies. So building your reputation from the inside out will help your business stay the course whether or not someone gets “pissed” or “feels ripped” off by you.
1. Lawyers need to overcome an inherent mistrust about their character. I’m not talking about the “ambulance chaser” image of PI attorneys when I was growing up. I’m talking about 21st century “overbilling image” that is calling for the death of the billable hour. Attorneys who address this issue in regards to the integrity of their billing practices will go a long way in enhancing their reputations. For example, check out the website for Valorem Law Group. Their first flash animation states “The Billable Hour is Dead.” Talk about tackling the issue head on.
2. When it comes to marketing, lawyers are still learning to crawl: I wonder how many 2010 law school graduates understand the 1950s legal term “rainmaker?” Firm growth is no longer about a few super stars at the top that bring in all the revenue. New associates are now being trained early on in business development. They are also being told in firm policy manuals to mind their manners with their online profiles at social networks.Face time client development has morphed into Facebook policing at some law firms.
3. Lawyers Fear Asking the Hard Questions for Marketing Services: I had a blog post titled Social Media Snakes for Lawyers. My point was that there are hundreds of marketing, public relations and social media services making near impossible promises such as simply pay a fee, get consultations with a marketing/public relations expert, and like magic the firm’s reputation will be enhanced and clients will come begging for your services. This type of magic is reserved for something more realistic, like unicorns. I’ve seen too many law firms think they can throw money at something that can enhance their reputation, without their involvement. Attorneys need to ask the questions to know exactly how their reputation will be enhanced with these services and understand the “costs” that has nothing to do with what they are charged (e.g. their personal time, giving the consultants direction and benchmarks to measure progress against).
For attorneys to become trust advisors to their clients, it starts with a reputation management strategy, not a repulsive brand of lawyering.
This week The Jerusalem Post had a story with the title: The real problem behind Israel’s dismal PR. I found the first paragraph amusing:
This struck my fancy because our agency handled the public relations for the Chosen People Ministries’ Inside the Middle East Crisis. Chosen People Ministires did a great job of promoting the event and attracted more than 1,500 people from around the country to attend a conference. They helped the audience consider currents events in the Middle East with a newspaper in one hand and a Bible in the other. While Elie Wiesel is one of my hero’s, he should know that there are some very talented Jewish public relations professionals, as evident by the success of Chosen People Ministries event.
And to serve and Moses’ advocate, here are a few things this sea-parting Jew did very well as a public relations pro:
Now back to the present. The Jerusalem Post article goes on to trash Netanyahu’s leadership in Israel and his poor PR skills when it said:
While I am not a Middle East expert, I see a country that is surrounded by enemies, surviving and thriving even after coming back to life in 1948, when the world thought that Moses’ Israel would never be restored to the Jews. At the end of the day, Israel still stands despite attacks from outside and inside the country.