- Interns still need to do heavy lifting: While our interns may only know Flip and Web cameras, they need to wade through tons and tons of social media opportunities (think YouTube as the second largest online search outlet) for our clients to find just the right connection points between our clients and their future customers.
- Interns still need to follow (and lead) the people who have the experience: I’ve been in public relations for more than 20 years, so I know that when I take the time to mentor the interns, I can give them valuable insights into the business world that transcends technology and share life experiences that they can take to their next job. In exchange, the interns that grew up in a digital world can lead me and help me learn what it’s like to have a life that is more centered on social media than the society pages of a print newspaper.
- Interns Still Need to Dodge the Poop: Yes, I know the public relations industry is changing rapidly, and yes, I know that much of the economy is still on life support, but so what? One of the last things I shared with the intern before she left was the quote “These are the best of times, these are the worst of times.” And despite the media’s year-long obsession with the 10% unemployment rate, 90% of people ARE working! So I want good interns (we’ve always had the best thanks to our internship coordinator) to know that when they do a good job at TC Public Relations they should be able to pursue the 90% opportunity not the 10% of poop.
While I am still learning what public relations 2.0 or 5.0 should look like for our agency, the value of interns that meet the demands of the times are priceless. Now, let’s see if any ice cream cake is left to fuel me through another blog post.