ambulance

SueEasy is NotSo Great

Law.com’s “Legal Blog Watch” has a terrific posting about SueEasy.com. It’s a matching Web site service for clients and lawyers that allows potential litigants to post grievances and wait for responses from attorneys with offers to represent them. It also allows users to find class actions to join in with others.

On the surface, it seems like a great marketing service for lawyers. For the consumer, it potentially represents a “one-stop” shopping location for legal services. However, from what I gather from online comments, the site got a reputation and an “on-line ambulance chasing” operation. I particularly like this comment that was posted about SueEasy.com at Techcrunch.com

The name of this website alone will cause problems in some states. According to the code of ethics in many states, lawyers have to follow strict standards when joining referral services. Names like “Sue Easy” will probably prove to be offensive to many authorities governing attorneys. I would not be surprised if there is some court activity surrounding lawyers using this as a referral service.

The PR laugh for me is that while lawyers today market their services more than even, some opportunities cross the line. Legal services should be marketed effectively. However, it is a respected profession and this type of website service hurts the legal marketing industry.

As a board member of the Legal Marketing Association’s Chicago Chapter, I would be hard pressed to consider this a service to mention to my associates.

k-derby

There’s Always Time to Get High in Kentucky

When you do a Google search for “Kentucky,” ironically, the top listing is not for the tourism office or even the official site for the state. Rather the bulk of the links are related to the Kentucky derby. So I was a surprised when I saw an Associated Press story in Yahoo! News today about the amount of marijuana confiscated in Kentucky, Tennessee and West Virginia, where narcotics officers have seen a marijuana boom and confiscated more than 1 million plants in the three states. (If I wanted to add an audio clip to this post, I’d likely make it John Denver’s Rocky Mountain High.)

The PR laugh for me is that this one story totally changes my perception of the these states. When I grew up in Philadelphia, we often drove up and down the east side of the country. The biggest high our family ever got was eating too many pecan rolls at Stucky’s. In the future, when I drive in that area, I’ll have to keep my windows rolled up so I can be sure I stay focused on the road.

It’s amazing how one story can change a reputation. Maybe Cheech and Chong live at a retirement home in Appalachian region.