Learn from the Pig

When I was growing up, “pig” meant the source of bacon, sausage, a good ham for the holidays, and even a derogatory name for the police during protests. Who knew “pig” would end up meaning big profits?
People find lots of different uses for pigs, and even Business Week has taken notice of the the pork rind battle going on for dominant market share. It sounds silly that those companies are taking pork rinds so seriously because to some people, that part of the pig doesn’t seem as important as the meat, but they’re obviously making good money from that business because a lot of people like to eat the skins of pigs. 

When put that way, it doesn’t sound appetizing, but anything we do can sound different as long as we present it in a way that people will take interest. 

Which brings me to our own publicity efforts. Like the pig industry, we can get a lot of different uses with our own content. For instance, if you write an article for a trade publication, it can also go on your blog, become a pitch for the media, be the basis of a video, and can even become an outline for a speech at a professional association. There are many ways you can use your content; just figure out which part of it people are interested in, and modify it to appeal to them the most. And it’s important to remember that in addition to creating appealing content, you should offer information that can benefit people so that you’re not just tooting your own horn. That way, you’ll profit in various ways.


Immature or Savvy Legal Marketing?

A lot of men have bald or thinning hair, some have a potbelly, and others aren’t thrilled about getting older. You can make money from that! Or at least from being bald. No, this isn’t a sales pitch to grow your hair, but a way a lawyer is pitching himself to get new clients in his ads for Mybaldlawyer.com.
I read about it at the Legal Watch blog where they pointed out other examples of ways that lawyers stand out from the competition with garish or racy images. It’s a great way to create buzz because it’s controversial, but is it really appropriate for a professional? When promoting your firm, you should consider what kind of image you want people to walk away with. If you want to be smart, it’s best to avoid such tactics.  

In some ways, doing whatever it takes to get more clients than other lawyers seems sophomoric and immature. I’m sure those attorneys who have billboards with half-dressed women to promote the benefits of divorce aren’t lacking in clients and have made decent money from selling their merchandise, but what about their reputation? You don’t have to cheapen yourself to make a good living. In the long run, behaving like a professional is better than making a flashy splash and being remembered for being silly.  

So it’s something to think about: do you want to make lots of money at any cost, or do you want people to respect you by promoting your firm in a professional way? I’d take the latter.