People like to make fun of public relations. They use words like “spin doctor” and other labels, so that’s probably why an article makes light of the profession by listing some public relations humor that isn’t necessarily all funny, but hey, comedy is in the eye of the beholder, right? Here’s one:
Q. What’s the difference between a squirrel and a rat?
All right, you might not be falling off your chair laughing, but at least they tried. There are 10 jokes there, plus the ones in the comments section, so I’m sure you’ll find something you’ll like.
Actually, even though the article is about fun, I can offer some serious advice: the most valuable asset of a professional or business is their reputation. So reputation management through public relations really is *not* a joke, and it’s something you should think about now that the year is halfway over.
If you’ve been having trouble with your own publicity plan, consider setting some goals such as writing an article twice a month, doing a blog post once a month (which is what I do), or even posting pictures on your social networks once a week. Start small and then create a larger plan. There are things that you can do yourself, but if you’ve been too busy working and don’t have the time to develop your public relations strategy, then get outside help. You’ll find that doing even small projects will make you feel like you’re making progress while you’re connecting with the world. And remember to have fun!
I found a good article called “What Stock Photos Should Law Firm Web Sites Use?” that has helpful tips about using images, such as not using the most popular photos or ones that are cliche and literal, and not “going to the sites that appear on top of the search results.”
When you use images, you have to be very careful to make sure that you’re either paying for them, so that you’re not violating any copyrights, or you’re using free images that are royalty free. For instance, I don’t pay for the images that I put in my blog posts, but I make sure they are royalty free, in the public domain. I usually like to use clip art, but I wouldn’t recommend it for law firms because you want to make sure that all the images you use reflect the professionalism that you want to convey. I like to use clip art because it seems fun, but when people think of a law firm, I don’t think they’re looking for “fun”. Plus, some clip art just isn’t that good; if it isn’t chosen carefully, it can seem tacky.
If you don’t want to search for images online, you can take your own photos and post them wherever you want. That way, you can control the quality and be absolutely certain that you’re not violating any copyrights. In the end, it’s how you want others to see you: quality images that point to quality work.
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