Michael Jackson’s death has gone from being a tragic event to a growing conspiracy, almost like he’s the new John F. Kennedy. They died in different ways, but the public’s fascination with what happened is strong, and so is the family’s anger. We still don’t know the complete truth, though it was proven in court that the doctor wasn’t found incompetent, which cleared AEG from any wrongdoing.
It just goes to show how a story can become a public relations crisis,creating a net that scoops up various people, even if they weren’t directly involved. This could happen to you, too, even if you’re not working with a celebrity. You just have to be careful about what is reported and if people will be able to find out the truth. You might think you or your company is far enough away from a situation to not be affected, but a crisis can still occur. You may have done nothing wrong, but an employee could have, and you might be implicated in what they’ve done. It’s best to be prepared, such as deciding who the spokesperson will be, what your message is, and how you develop relationships with the media. I’ve talked in the past about crisis communications (see the slides here)and also did a presentation about what to do right after something bad
If you’ve had to deal with a crisis, feel free to share tips in the comments below.