When I first saw it, I thought it was a Saturday Night Live parody sketch because it has a hip hop style and seems silly, not serious. Muessig also uses words such as “liar” and “scumbug” to describe other lawyers. It doesn’t seem professional, and Muessig doesn’t care. He wants to connect with potential clients and says, “I think like a criminal” and tells them that consequences “suck”.
He’s probably glad the video has worked for him financially and has gotten him a lot of media coverage, but in the long run, it could be harmful. Other lawyers have commented in various articles that it negatively affects their professional image, and I agree. If he wants to have a bigger firm in the future, this sophomoric video has already affected what people think of him. Even if he decides to remove the video from YouTube, the articles written about him will still be online, and people have probably already duplicated the video to post it elsewhere.